Peso Pluma Feeds The Beat With Taco Bell, Tajín

Taco Bell is taking a cue from Peso Pluma’s flavor playbook, teaming with the Mexican superstar and Tajín for a limited-time menu that brings the chile-lime seasoning to three of the chain’s staples. Beginning tomorrow (Aug. 13), the nationwide lineup will include the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze.

The collaboration marks Tajín’s most extensive national QSR partnership to date and builds on a relationship first previewed at Taco Bell’s Live Más LIVE in 2024, with fan demand in subsequent test markets helping push the menu nationwide. The Tajín Taco combines a seasoned crunchy shell with beef, spicy ranch, lettuce, cheese and mango salsa, while the Cheesy Gordita Crunch gets the same chile-lime treatment. The Pineapple Strawberry Freeze brings the seasoning into dessert-drink territory.

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Pluma, who has previously participated in Taco Bell’s fan community at Live Más LIVE, is being positioned as the bridge between the two brands. The artist has long been a fan of both Taco Bell and Tajín and even sampled the offerings in the chain’s test kitchen before giving the lineup his stamp of approval.

There’s merch in the mix, too: 400 limited-edition Taco Bell x Tajín bag-charm sets featuring a miniature Tajín bottle in a beaded holder, a mini Taco Bell bag for hot sauce and seasoning packets and a heart charm bearing Peso Pluma’s logo will be offered through Taco Bell’s Tuesday Drops on Aug. 18.

“Tajín is more than a seasoning — it’s a cultural phenomenon that has inspired millions of people to explore flavor in new ways,” said the brand’s Director of Alliances Haydeé Fernández. “This collaboration brings together the perfect pairing of Tajín and Taco Bell’s most beloved menu items, creating a bold, unexpected and craveable experience that celebrates the best of both brands.”

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